Chipotle’s Got One for the Record Books, Not in a Good Way

From the look of this article, Chipotle isn't doing so well. It's also clear that they are doing everything they can in order to win back their customers. Their revenue just keeps dropping. I think the buy-one-get-one-free deals are a good idea, especially mailing them out. It encourages enticement for their customers to come back... Continue Reading →

Media Multitasking: Factors that influence audience use of multiple media platforms at once

I'm not sure about giving the audience more information, or that it will make it better. Sometimes receiving a flood of information makes it too overwhelming for people, especially when you try to operate two or more media platforms simultaneously. On the other hand, knowledge is power, and the more information the better in most cases.... Continue Reading →

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